Revenue Streams

Revenue Streams ♡

Definitions

Crowed funding- the practice of funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet.

Advantage: income from people who are invested in the project

Disadvantage: unreliable source of income

Sponsorship- payment for brand association with the final product this could include big companies or smaller, local companies 

Advantage: typically a large income for a sponsor, something that may appeal to the target audience

Disadvantage: may need to include something in the production that is unwanted

corporate finance- money injected by businesses convinced the project is a good investment and will provide good return over a lengthy period of time

Advantage: good return, great income

Disadvantage: debt if in contract, bad relations

Advertising (which can include pop up ads)- payment for brand placement within a media product

Advantage: promotes productions, good source of income 

Disadvantage: may not appeal to target audience or relate to personal brand

Franchising- the intellectual property of the original product is licensed to other partners for commercial use like merchandising in return for a fee or share of resulting revenue

Advantage: promotes brands, source of income

Disadvantage: may need to promote something that doesn't relate to brand, brand may be unsuccessful 

sponsored content

This is a screenshot of cosmopolitans sponsored content which is an article about products you should be buying from amazon for mother day. This sponsored content will appeal to most of cosmopolitans audience as mothers day is coming up and not everyone knows what they want to get there mum, and if they see a product they like being advertised on cosmopolitan then they will want to purchase it from amazon.

Advert 

On the cosmopolitan website they are advertising the website curiosity stream which is where you can watch thousands of TV shows and movies. they have chosen to advertise this movie app as this magazine is mainly aimed at 18-40 year olds which means its a good audience to advertise a movie app to as they will be interested in purchasing it.

Forms of crowdfunding: