Research

Research ♡

Types of research

Primary

♡ collecting new data with people through interviews, focus groups and surveys, questionnaires

♡ advantages: high levels of validity, more reliable data, can ask for more detailed explanations, focus groups: can she visualisation diagrams of prototypes, surveys can be free

♡ disadvantages: time consuming, biased, might only be asking a small sample group (unrepresentative)

Secondary

♡ relies on existing data and information published on the internet, magazines or other reliable sources

♡ advantages: gathering research is free, easily accessible, reflective of the time data has been gathered, help to support primary research

♡ disadvantages: unreliable, low levels of validity, research could be out of date, don't know the age groups, might be non-specific data

Types of Data

Quantitative

♡ data that is easily quantified and therefore, easy to analyse and measure 

♡ answers tend to be short and limited

♡ questions seek out closed responses

♡ e.g: closed questions, surveys, page traffic

Qualitative

♡ data that is difficult to quantify and therefore takes longer to analyse 

♡ answers are more detailed and better in quality

♡ questions are open ended

♡ e.g: observation, open questions, case studies

Market and audience research

Market research is an effort to gather information about target markets and audiences

It is a very important part of any media company's business strategy. Market research helps them identify and analyse the needs of the market, the market size and the competition. It also allows them to understand the target audience what they expect and desire

The research is both qualitative techniques as focus groups and in-depth interviews, as well as quantitative techniques such as customer surveys, and the analysis of secondary data